I question the assumption that the No-God is non-conscious or wholly lacking self-awareness. It's aware of its own existence, asks questions about its existence, and even uses 1st person pronouns. I think rather that the No-God is blind to itself, but is not blind to its blindness, because why else with ALL THE QUESTIONS?
For all we know, the "voice" of the No-God is simply the desperate vocalizations of a trapped soul, stuck in a box, literally and metaphysically blind to its surroundings and actions. Perhaps the soul is merely the engine, the animus, necessary to power up the Object, but once the Object is powered and the No-God is operational, it's merely along for the ride.