That or its a hidden cipher for the entire series and unlocking it will unlock the other mysteries of the series.
Quick, lets hunt down every unintelligible string of letters and see if we can't find a hidden code!
Is this going to be the TSA version of that crazy "corn code" ASOIAF theory? 
If I have some small role to play in starting a ridiculous theory/scavenger hunt, then I am proud.
Iz helping!
